Posting educational content is a great place to start - give your followers your top five travel tips, teach them how to get the perfect photo, how to write the perfect caption, or show them how to style a skirt five ways.Įducational content can help position you as an expert on that topic, and you could become a go-to voice within your community. Your Reels will show up on users’ Reels tab and just like that, they’ll be able to tap the follow button right away. All your followers have to do is slide on over to the new Instagram Reels tab.Īnd what’s even better? You’ll reach a whole new audience doing so. You don’t have to save your personality for other apps, now you can showcase it all on your Instagram. We spoke with Chriselle Lim in our TikTok For Brands Workshop, and she explained to us how many of her Instagram followers didn’t even know she was funny until they saw her on TikTok. This offers a great opportunity for businesses to show a more human, less picture-perfect side - which can be great for building genuine relationships and strengthening community.
They’re designed to be fast and fun and are packed full of special effects that make creating captivating and authentic content seriously easy. If Instagram Stories is anything to go off of, Reels could be even bigger. When Instagram Stories entered the scene in 2016, few could have predicted just how successful the fun and informal ephemeral format would prove to be.
Here are three ways you can use Instagram Reels in your marketing strategy: If you’re already using Instagram for your business, it may be worth giving Instagram Reels a try. It’s a fun and engaging way to share original (and creative!) snippets with your audience. Instagram Reels is a way to build your community and grow your reach on Instagram. Instagram has confirmed that content that’s visibly recycled from other apps (containing logos or watermarks) will be less discoverable on the Reels tab. Have the majority of the image covered by textĭo not meet Instagram’s Community Guidelines Use music from the Instagram music library and/or original audio you create or find on ReelsĪre experimental! Try something new, be yourself, and see what works for youĪnd on the flip side, Instagram advises that brands and creators should not post Reels that: Use creative tools like text, filter, or camera effects starts a trend that others can easily participate in) delights people, grabs their attention, makes them laugh, or has a fun surprise or twist)Īre inspiring (i.e. What we do know about the Reels algorithm is that it favours Reels that:Īre entertaining and fun (i.e. The Instagram Reels Algorithm has been a bit of a mystery, especially when it comes to what’s shown as a suggested post, or in the Reels Explore tab.īut, recently Instagram has released some helpful insights.
Users can see metrics including Plays, Accounts Reached, Likes, Comments, Saves, and Shares.